Pure Fishing Acquires Savage Gear And Other Svendsen Sport Brands

So, with all those brands and all those acquisitions, are Pure Fishing brands made in the USA? We break it all down for each of their tackle brands below. Sycamore Partners is a private equity firm based in New York. The firm specializes in consumer, distribution and retail-related investments and partners with management teams to improve the operating profitability and strategic value of their business. Sycamore has approximately $10 billion in assets under management.

Newell Brands has agreed to the sale of Pure Fishing to private equity group, Sycamore Partners. Van Staal makes reels and tools for the saltwater angler who believes there are no limits. With superlines and monofilament lines to match your toughest demands, Spiderwire isn’t just a leader in the premium fishing line category – it’s in a category all by itself.

In the same press release, Newell announced the sale of Jostens, another brand deemed surplus to requirements, for $1.3 billion. The two deals will add approximately $2.5 billion to the Newell Brands balance sheet. The Johnson brand has become a staple for every angler and can be found in almost every tackle box.

At PENN, we’ve been testing the limits of saltwater fishing since 1932. Which is why our reputation for durability run deep. Both transactions are expected to close in the fourth quarter, subject to customary closing conditions, including regulatory approval. Morgan Securities LLC acted as financial advisor to Newell Brands on the Pure Fishing transaction, while Jefferies LLC acted as financial advisor to the company on the Jostens deal.

who owns pure fishing

The company has signed a definitive agreement to sell Pure Fishing to Sycamore Partners, a leading private equity firm specializing in consumer, distribution and retail-related investments. Jones Day advised Newell Brands Inc. in the sale of its Pure Fishing business to Sycamore Partners for approximately $1.3 billion in cash. The purchase of Svendsen Sport further strengthens Pure Fishing’s position as a global powerhouse in the growing recreational fishing industry. The acquisition adds several well-known and widely distributed brands in the European market, broader sales coverage, and complementary product development and marketing capabilities that enable Pure Fishing to deliver against its global expansion goals.

Gross proceeds from the Jostens transaction are expected to be approximately $1.3 billion, subject to customary working capital and transaction adjustments. Gross proceeds from the Pure Fishing divestiture are anticipated to be $1.3 billion, subject to customary working capital and transaction adjustments. In 2017 net sales for Pure Fishing were approximately $556 million. Combined, these transactions are expected to contribute approximately $2.5 billion of after-tax proceeds, subject to customary working capital and other transaction adjustments, which will be deployed toward deleveraging and share repurchase.

And with tough tackle built to handle just about anything anyone can throw at it. Ugly Stik makes fishing equipment for those who like to fish ugly. Out here, hard core saltwater anglers need equipment that is as tough as they are.

Fin-Nor now offers the best performance sunglasses for fishing, no matter where or how you fish. Lateral Line™ lens technology combined with frames designed specifically for anglers, Fin-Nor helps bring the fight to any fish. This press release and additional information about Newell Brands are available on the company’s website,

We continue this drive for innovation with advancements in quality made possible through our investments in modern technology. Day by day, innovation by innovation, and catch by catch, each brand in our portfolio has earned a distinct and unique reputation with modern anglers worldwide. Berkley is a fishing tackle company founded in Spirit Lake, Iowa in 1937 as Berkley Fly Co. by Berkley Bedell. Svendsen Sport A/S is a leading European supplier of Sports Fishing Tackle.

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Dion Liriano is a 51-year-old American zookeeper who has retired from the business. He was once a highly successful director of the Zoo and Aquarium, but he has since hung up his gloves and moved on to other ventures. Dion's passion for animals began at a young age, when he would help his father care for their family pets. This love grew exponentially when he started working at the zoo; Dion quickly became one of the most experienced keepers in the business. He credits his success to the relationships he built with both staff and animals over the years.

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